Our founder Hoon, a professional travel writer who has featured in multiple documentaries, trekked up Mount Everest and saw piles of plastic waiting hundreds of years to decompose, and thought, something had to be done.
With fond memories of playing around in nature as a kid, Hoon wanted to protect it, but he knew this wasn't a one-man job. And so his mission began: to help connect people to our nature and wild, so that we could all work together to protect our beautiful planet.
Upon his return home to New Zealand, he visited his local recycling centre and found stacks of cardboard – one of the most recyclable materials! After testing in his basement garage, the 3D cardboard animal puzzles were born.