They instill this ethos into their products and want your children to have the toys, games, and educational materials that can challenge them while entertaining and educating them, So they design products with a parent’s insight and a child’s imagination.

Their design team is made up of parents, teachers, early childhood development counselors and others who deeply understand a child’s needs. Perhaps most importantly though, it’s done without losing the fun!

Their commitment to children goes beyond just making great toys. It extends to our whole way of doing business. They practice environmentally safe production process to do our part in making a safe and clean world for children to grow up in, using wood taken from sustainable forests. Throughout the company, they take initiative to Care for the future.