The business began in Peter Ireland’s garden shed in Kent, England in 1985. Peter hand crafted wooden jigsaws which he and wife Liz sold at craft fairs all over the UK. Liz and Peter were both teachers by profession and so have always had child development and education at the heart of what they do.
The business has grown enormously since then but remains family run, with Liz and Peter’s two son’s, Sam and Tom also becoming Directors in 2017. Grandchildren Arthur and Edith even get involved with testing the toys! It really is a family affair.
The majority of our products are manufactured using Rubberwood and are designed at our HQ in Folkestone by our creative team. Each product is designed to encourage key skills and is graded according to age appropriate guidelines. We firmly believe in the importance of learning through play and our products support some aspect of child development. From rhythm to number recognition, from manual dexterity to gross motor skills, we love to encourage children to play, explore and learn.