Once upon a time in a magical land not to far away (called Brighton) lived a girl called Louise, who dreamt of creating unique and gorgeous products which were ethical and fairly produced.
She had a 1st class degree in Textile design and over 15 years in design and buying experience for many High Street retailers. She had plans of creating her own business for many years and in 2006 finally took a leap of fairy faith and Believe You Can was born!
She realised there was a gap in the market for gorgeous girly gifts which were ethically made and not mass produced. She also saw there was a market for Fair Trade products which appeal directly to children (hence the pink and sparkle!) and not the ‘earthy’ products which were available at the time. So the concept of ‘Fair Trade fairies’ was created.
After many back-packing and also business trips to India she had fallen in love with the colour, creative skills and also the people of this magical country and so decided to find a Fair Trade producer in India. After lots of research, travel and help from the WFTO (World Fair Trade Organisation) she found the perfect producer and in the first year visited them four times to design and develop products, build a strong relationship and also oversee production.